
About Us
Jorova Crafts was founded in 2002 by three women living in the slums of Nairobi: Josephine, Rosemary and Eva – hence the name JOROVA.
The aim of forming the group was to deliberate on how we could liberate ourselves from the cycles of poverty.
Determined to make a better life for our families we did menial jobs (cleaning houses and offices) making savings. We eventually bought a sewing machine and started embroidery work with it – making table clothes, sofa set covers, cushion covers.
Jorova grew to include several women in the Nairobi slums and has become a primary support for the women and their families.
Today, Jorova has grown accommodating skilled male artisans too. The artisan groups are both in the slums and the peri-urban rural areas.
Over the years and with many training opportunities, plus custom designed orders, we have diversified our products. We now make handcrafts with beads, fabric, fibers and we also have talented metalsmiths.
At Jorova Crafts Kenya, we take immense pride in our craftsmanship, ensuring that every item we produce is a testament to the skill and dedication of our talented artisans. From intricate beadwork to expertly woven fabrics, our crafts not only showcase the beauty of Kenyan culture but also serve as a bridge connecting our traditions to the global market.
Our diverse range of handicrafts includes:
- Accessories
- Bags made of fiber or textile
- Jewellery such as bracelets, earrings, and necklaces
- Mats
- Ornaments
Our Mission
Empowering women and youth to be economically self-reliant through handicrafts making.
Our Vision
Developing market-led products for economic sustainability.
Our Story

Founded with a vision to uplift local women, Jorova Crafts Kenya has become a beacon of hope for talented women and youth artisans seeking opportunities to improve their livelihoods.
When you purchase/order from Jorova Crafts Kenya, you’re not just acquiring a beautiful product; you’re making a difference. Every item carries the essence of our slogan: “From our hands to your heart.”
Thank you for being a part of our journey to create a better, brighter future for our artisans. Together, we will craft a world of possibilities.


